Eye Industry Copywriting

See The Difference

Eye Industry Copywriting

See the Difference

Eye Industry Copywriting

See The Difference

Eye Industry Copywriting

See The Difference

Eye Industry Copywriting

See the Difference

 

Welcome

Thank you for your interest in my copywriting services!

Maybe you’ve never considered it before but YOU are looking for ways to increase your market presence, drive more traffic to your website or business, or just increase profits in general.

Whatever your reason for calling or writing, let me show you what a good copywriter can do for you.

If we were chatting face-to-face, you would ask me questions on how that could happen as well as who I am and why I could possibly be a good fit for you and your business.

With over 20 years of experience in the Eye Care Industry as a practicing eye doctor, I have reviewed, seen and promoted a wide variety of eye care products, services and medical devices. I am your ideal customer and target market.

In addition, I am a graduate of several highly-specialized courses in copywriting and a member in good standing at AWAI’s Professional Writer’s Alliance.

I don’t need a lot of handholding and go to great lengths to understand YOU, your needs, goals and objectives in building your business to YOUR expectations.

I will meet and exceed agreed upon goals and deadlines. I can be a long-term partner in the project you assign to me as well as projects in the future to build a business we can all be proud of.

Services I Provide

Lead Generation Letters

Designed specifically to drive to a landing page or transaction page where you can request a free white paper or other information.

Emails - Short & Long Copy

Used to generate sales, keep customers informed of the latest offerings and to keep customers aware of the brand.

Email Campaigns

Emails marketing by B2B companies delivers the highest  ROI and is easily measured. Writing great emails is an art, but not everyone understands that. An email campaign is a planned series of emails delivering different messages or benefits to entice sales. A campaign may include 3-7 emails for lead generation, follow-up emails, autoresponder, and email prospecting.

Landing Pages

Offers description of product and is often used for white papers, demos, and other inquiry fulfillment much like a trade ad.

Direct Mail Packages

A bundle of components designed for lead generation and sales. Typically a bundled package includes an outer envelope with teaser copy, a motivating letter with call to action, brochure (optional), insert or lift note, reply form, and other inserts such as self-mailers, small folder brochures, and the like. The actual components would be individualized.

Case Studies

A compelling story told expressly to sell a product and/or service and to drive the prospect to buy the product or service.

White Papers

Marketing tool in the form of a “how to” informational report to understand a complex product or issue and how it will benefit the customer.

Brochures

A marketing tool to introduce a product in short detail in order to get the buyer to find more information about the product or service and eventually buy.

Newsletters

An informational piece about a product or service to connect the company with the reader in order to keep the reader informed about the company and its offerings.

Press Releases

A announcement of a product or service that the company wants to promote and sell to its customers.

Blog Posts

A discussion or information aimed at introducing or discussing a product in order to sell. It is usually written informally.

Articles/Advertorials

An informational tool introducing a product or service by talking about its benefits and features to your target audience.

Video Scripts

A dialogue written expressly to introduce a product or service with the express intention to sell it.

Sales Letters

Short description and information about a product or service being sold.

A Little About Me

From a tiny one bathroom apartment in New York City, NY, Eric’s family began their lives in the United States. Having emigrated from the Philippines in the 1970’s, it was a strange and wonderful world full of new experiences and hardships.

Eric’s parents were professionals in their country. But, since their degrees weren’t recognized in the US, they had to start from the bottom and work their way up.

Since Eric’s father had no car, he had to hitch hike twenty miles to get to his job and back. His mother had to take odd jobs to make ends meet.

From those humble beginnings, Eric, learned that hard work, focus and tenacity would be his close companions for the rest of his life.

He had an innate love for knowledge and at a time where there was no computer, internet or videos, he spent hours at the local library absorbing books from world history to Greek Mythology.

This love for learning fostered a quick mind and the ability to process information quickly from varying sources.

He also loved writing whether it was essays, poems, reports because it gave him an outlet to express ideas, thoughts and desires.

At ten years old, he wrote a short poem and gave it to a girl he liked. He nervously gave it to her, she read it, had an immediate positive reaction to the point that she shared it with all the other girls in the class. The result was that most of the girls wanted him to write a poem for them!

That’s when he had an inkling that writing could really pay off!

However, at twelve years old, he was in the Boy Scouts summer camp, He developed an interest in health care when he got his first aid merit badge. The thrill of treating someone’s injuries and the knowledge to do it greatly appealed to him.

Fast forward eighteen years, he took over a failing practice right beside a busy highway. Without any knowledge of marketing, he struck out to make it successful by going out into the community, talking to people about their needs and writing flyers, newletters and email, he manages to turn a 60K a year eye doctor’s office to a $450K a year in less than 8 years.

Today, he manages and owns an office inside a retail optical store in Phoenix, AZ but continues to educate, write and lecture to his patients, corporate clients and fellow colleagues about eye care.

How I Work

An Overview of My Writing Process, from Proposal to Payment 

Thank you for the opportunity to be part of your successful copywriting project.  I will walk you through the process from proposal to payment.  If you have any questions, please use the Contact Form below.

The Proposal/Contract 

After discussing your project which includes project description, scope, deliverables, exclusions, time frames, writing fees and other information, I’ll write up a proposal in the form of a Fee Agreement.

A Fee Agreement is attached with this information package but we can amend it if necessary, once we discuss your project in detail.  Besides the items mentioned above, the Fee Agreement describes delivery, payment terms, copy ownership and other conditions for both parties.

When reviewing the agreement, I will answer any questions you have and I will change or amend it if necessary.

On final review, if you’re satisfied that the terms meet your needs, please sign it and either mail, fax or email it to me.  The signed agreement will serve as a contract between us, unless otherwise indicated.  The agreement will also set the due date for final deliverables.

You can also agree to the proposal via email.  Reply to the emailed agreement, stating your acceptance and referencing the proposal’s filename and date.  This email and the referenced proposal will serve as a contract between us.

Writing the Drafts

Once the Fee Agreement is signed and any other applicable conditions met, I can begin work on the project.  If possible, please provide me with any research, materials, literature you have so I can add it to my own research and I will construct a project outline.

This is the time that I will contact you with any further questions/suggestions about the project.  Prompt responses by both parties will keep the project on schedule.

Once I complete the rough draft, it will take me two to three days for review. Then, I’ll send you a copy.

Please check the draft for accuracy and revision. Remember that the first draft is not the final deliverable and so, it is your opportunity to change and/or revise it to your satisfaction. The final deliverables will include your feedback and changes.

 Deliverables, Due Dates and Revisions 

I will send you the final draft on or before the project date.

You can request revisions during the 30-day period after I deliver the drafts.  However, if you request a revision beyond the original project scope, we’ll consider this a new project.  For example, asking to change an article on cloud storage options to one about content management would be a major scope change.  Such a change would require a new proposal/contract or an added fee.

If you require revisions desired after the 30-day period, we will negotiate an appropriate fee at that time.

When all is said, and done, it is my intention to meet your goals and expectations to your satisfaction.  Just call or email me and we’ll discuss it to find an equitable solution.

Fee Payment Schedule, Kill Fees and Retainer Agreements

On projects, smaller than $999 or less – full payment is due upfront before work commences.  If the project is cancelled before completion, I retain half of the collected fee as a “kill fee.”  The remainder of the collected fee will be refunded to you (via check) within 2-3 weeks of the cancellation.  If the project is cancelled after the work has been submitted to you, the remainder of the fee is not refundable.

On projects, larger than $1,000 and up – require a 50% payment before work commences unless otherwise negotiated.  The remaining 50% will be due and payable upon delivery of the first draft or project due date, whichever comes first.  Note you can still request revisions, as described above.

As with smaller jobs, I will retain half of the total fee – the first payment – in the event the project is cancelled.  This is to cover work and expenses already incurred.

Retainer agreements require monthly payments to be made in full and in advance, before I can begin any work for that month.

Payments 

If payment is made by check or money order, it should be made out to Ebcon Optics, LLC.  Referencing the job in the check memo will help me properly credit your account.  The check or money order should be mailed to the address at the top of this document.

If you prefer to pay electronically, you can send PayPal payments or wire funds directly by contacting me for the details.

Please contact me if you have any questions, especially if your business is outside the United States.

Copyright Ownership and Promotional Use 

Your writing project is for your own use.  However, I retain all ownership rights until I receive and clear final payment.  You may not use any of the material I’ve written until payment is made, unless we’ve agreed otherwise.

Unless otherwise stated in our signed agreement, I retain the non-exclusive right to use any work I produce for self-promotion of my copywriting business.  In cases where my work is attributed to you or one of your employees (“ghostwriting”), use of such works in my portfolio will be indirect (no mention of company name, no unscrambled URLs) or upon private request only.

Guarantee Disclaimers

I cannot guarantee a specific result for any project since there are too many factors beyond my control and yours.

However, I will promise you to work with you and complete the project to your satisfaction.

So, let’s get started

I hope that you’ve found this to be thorough and informative. I tried to explain as much as I can so that we can have a productive and rewarding business relationship as well as have an expectation as to how we can work together.

My writing is as serious to me as providing eye care to my patients.

Thank you again for the opportunity to be a part of your writing project.

Consultations

As well as the services offered on Services Page of this website, I also offer consultation services on marketing of my clients’ product and services.

As I said before, I am your target market and ideal customer and can guide you to a more profitable marketing strategy based on my intimate knowledge of your customer.

Over the past 20 years, I have reviewed a wide array of eye care related products and services and can offer an expert opinion as to the effectiveness of my clients marketing strategy.

Furthermore, I can testify and validate your product to my fellow Eye Care Practitioner if the need arises in order to optimize your selling power and provide an “air tight” case as to why your product is superior to your competitors.

For more information about this service, please reach out to me using the Contact Form below so we can discuss it in depth to provide a mutually profitable outcome.

 

FAQ

What kind of assignments do you handle?

I cover a full spectrum of copywriting assignments including direct response copy, email campaigns, sales letters, landing pages, marketing materials including ads, newsletters, web pages and blogs.

My specialty is my ability to paint compelling stories into my copy. It creates a clear message to potential customers and produces excellent results.

I quickly assimilate varying sources of information and come up with “The Big Idea” so I can produce the most effective copy that meets you “vision” for your business and sells to your prospective customers.

I pride myself in working well with a diverse group of people and being able to sit down with executive directors, marketing managers, sales personnel, printers, techies and development directors and speak their language.

I can’t predict how many responses my direct response piece will pull for you. But I can and do guarantee your satisfaction with the copy you receive from me.

Do you offer consulting services?

In addition to writing copy, I also work with many of my clients as a consultant, helping them plan marketing that generate maximum response.

Also, I work with you to identify profit gaps-areas in your marketing which might be missing or could be improved to raise profits.

How long will it take you to write my copy?

Usually, I like to take 2-3 weeks to work on your project. That gives me ample time to research, polish, edit and revise until I’m happy with every word.

However, I know that you can’t always wait that long. So, if you need it sooner, just indicate the date by which you must receive the copy. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date-or sooner. No matter what the deadline, the copy I submit to you will be right.

You can depend on it.

What happens if we want you to revise the copy?

Just tell me what you want improved and what the changes are, and I’ll make them…fast. There is NO CHARGE for rewriting.

Revisions are included in the flat fee we’ve agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after the copy has been submitted.

What are the advantages of hiring you?

In the Eye Care Industry, there is no one more knowledgeable, more “in touch” and more able to provide the keenest insight than an optometrist such as myself.

I have been working in retail for most of my career. I have seen new product launches that sank or swam. I have seen medical devices hailed as “The next big thing” fall into obscurity and did not live up to its promises.

I have analyzed them all for their strengths and weaknesses. For what they did right and what went wrong. Since I have been in the industry for more than 20 years, I have personally witnessed the ebb and flow of the market. That, coupled with a solid education in copywriting has made me a unique asset to any eye care related company looking to increase their profits in this volatile market.

What does it cost to hire you for a project?

You can check the Services section for specific examples of typical charges. The section includes a wide range of services I offer but every project must be appraised for how much time and research are involved.

Hiring me to work for you is very easy. Simply pick up the phone and give me a call at 623-980-5496, or use the Contact section below.  We can discuss your project and together we can work out the details.

When you give me the go-ahead, I’ll write the assignment for you. You will receive your copy on or before the deadline date. And remember: it is guaranteed to please you.

So, why not try my service for your next direct response letter, feature article, press release, ad, email, or brochure? I promise you’ll be delighted with the results.

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Memberships and Affiliations

The Professional Writer's Alliance
Circle of Success
American Writers & Artists, Inc.